De Beers Discovers New Market for Lab-Grown Diamonds Beyond Luxury Jewelry
December 9, 2024 - 20:53
While lab-grown diamonds have flourished among Gen Z, De Beers has found success for grown gems elsewhere. The company has shifted its focus from traditional luxury jewelry to innovative applications in various industries. This strategic pivot has opened up exciting new avenues for growth, showcasing the versatility of lab-grown diamonds.
One of the most promising areas is in the technology sector, where these diamonds are being utilized in high-performance electronics and advanced optics. Their unique properties make them ideal for enhancing the efficiency and durability of electronic devices. Additionally, the use of lab-grown diamonds in industrial applications, such as cutting tools and abrasives, is gaining traction due to their superior hardness and cost-effectiveness.
As consumer preferences evolve, De Beers is capitalizing on the growing acceptance of lab-grown diamonds, not just as a luxury item but as a practical and sustainable alternative. This shift reflects a broader trend towards sustainability and innovation, positioning the company for continued success in a rapidly changing market.
MORE NEWS
January 30, 2026 - 02:26
Business frustrated with copper thefts at Oakland freeway overpassLocal enterprises in Oakland are expressing mounting frustration as a wave of copper thefts targeting a critical freeway overpass continues to cause significant disruptions and financial losses....
January 29, 2026 - 20:19
What It Takes To Rebuild A Small Business After DisasterThe journey of Sweet Grace Heavenly Cakes is a testament to resilience. Owned by Dominican immigrants Grace and Jose Morrobel in Lawrence, Massachusetts, the beloved bakery faced near-total...
January 29, 2026 - 03:32
‘Trust, love, commitment’: Esteemed business leaders and former Notre Dame football student-athletes reflect on how to be champions of hope at Walk the Walk Week eventOn Monday, two distinguished business leaders and former Notre Dame football student-athletes, Tracy Graham and Byron Spruell, shared their insights on cultivating hope during a keynote address....
January 28, 2026 - 04:04
Hinsdale business owner facing thousands in damage after water pipe burstA Hinsdale business owner is grappling with the extensive aftermath of a devastating flood caused by a burst water pipe. The incident, which occurred unexpectedly, unleashed a torrent of water...