A.J. Brown's Surprise Endorsement Boosts Local Business
January 18, 2025 - 12:54
When Philadelphia Eagles Wide Receiver A.J. Brown nonchalantly cracked open a copy of indie self-help author Jim Murphy’s “Inner Excellence,” it unexpectedly propelled a Washington County business into the spotlight. The mug featuring the phrase "Ital-Yinz" became an instant sensation after Brown was spotted using it during a press conference.
The mug, which cleverly combines Italian heritage with Pittsburgh’s distinct dialect, resonated with fans and locals alike. Following the exposure, orders surged, leading to a significant uptick in sales for the small business behind the product. The owner expressed gratitude for the unexpected boost, noting that the support from the community has been overwhelming.
This incident highlights the power of celebrity endorsements, even when unintentional. As the local business continues to thrive, it serves as a reminder of how a simple moment can create a ripple effect, transforming a small venture into a beloved brand within the community.
MORE NEWS
February 10, 2026 - 10:43
South Minneapolis businesses bounce back after ICE protestsMore than two weeks after the death of Alex Pretti, businesses in the surrounding South Minneapolis corridor are experiencing a strong and sustained recovery, fueled by dedicated local support. The...
February 9, 2026 - 21:05
Ford Q4 earnings preview: EV losses, F-150 pickup business crucial for investorsAll eyes are on Ford Motor Company as it prepares to release its fourth-quarter financial results. Analysts and investors are keenly focused on two critical areas: the mounting losses within its...
February 9, 2026 - 04:39
Private credit worries resurface in $3 trillion market as AI pressures software firmsThe rapid ascent of artificial intelligence is casting a long shadow over the $3 trillion private credit market, reigniting fears of borrower distress and potential lender losses. As AI...
February 8, 2026 - 20:18
Convert, Edit and Protect Your Business Documents for Just $30A powerful new software bundle is transforming how small businesses and professionals handle their digital documents. For a limited time, a comprehensive PDF solution is available, offering a full...